Brand identity is like your business's personality. It’s not just about the logo and colors; it’s everything that helps people remember you. Imagine your brand as a person walking into a room. How do they look? What do they say? What impression do they leave behind?

Brand identity shows who you are and why you’re here. For example, if your brand focuses on eco-friendly products, your visual identity should feel simple and natural, like the rustle of leaves on a quiet day.

Tip: Build your brand identity around your core values. Write down three key traits that define your company—such as "warm," "reliable," and "innovative"—and shape everything else around them.