Minimalism in web design is the art of saying more with less. It keeps users focused on what’s important and avoids overwhelming them with too much information.

Think of a website with a clean structure and a single bright “Buy Now” button. It’s straightforward and effective. Compare that to a cluttered site with endless banners and links—it’s like a chaotic marketplace where you can’t find the exit.

Tip: Apply the “one accent” rule: highlight a single key element, such as a button, headline, or image, to guide your users exactly where you want them to go.