Colors are a powerful way to tell your brand's story. They spark emotions and impressions even before someone has read a single word. For instance, soft pastel tones are perfect for a baby clothing brand, while bold, vibrant colors suit a company focused on entertainment or sports.

But balance is key. Your palette should reflect your message without feeling overwhelming or mismatched.

Tip: Use the color wheel: pair complementary colors (like blue and orange) for contrast or analogous colors (like green and turquoise) for a harmonious feel.